Implementation of additional services at tourist and entertainment complexes according to international hospitality standards

Abstract

Hospitality technologies are developing very rhythmically. Today, accommodation establishments face the main task: to attract the attention of a more significant number of guests who would become regular visitors. The hotel business is multifunctional, and its management is a complex task requiring new technologies. It is only possible to carry out these tasks with innovative solutions, which need to modernize the accommodation enterprises and be guided by international standards of hospitality. A comprehensive approach to the definition of tourist services necessitates expanding additional services. In the conditions of European integration, other services acquire specific features, affecting the market attractiveness of the hotel enterprise. Remaining the main one, the accommodation service is characterized by stability. The services that distinguish this accommodation facility from others are of increased interest. The article shows the expediency of organizing tourist and festival events as additional services of tourist and entertainment complexes, which will positively impact the development of the southern region of Ukraine.

Keywords

• hospitality
• international standards
• tourist and entertainment complexes
• additional services