Diverging timber architecture trajectories in Japan and South Korea: a comparative study

Abstract

This study investigates the diverging timber architecture in Japan and South Korea, by means of a cross-country comparative study. The significance of this research lies in its examination of the different trajectories of timber architecture between Japan and South Korea. The novelty and contribution of this research are underscored by its provision of a novel cross-cultural perspective. The research methodology incorporates sophisticated techniques, such as Means-End Chain and Extended Association Pattern Technique (EAPT) respectively. The high degree of respondent agreement, as measured by Fleiss’ kappa coefficient (κ = 0.86), lends robustness to the examination of consumer preferences and perceptions. Key findings of the study reveal that Japanese consumers place a high priority on “energy efficiency,” and seeking a blend of traditional craftsmanship and modern design elements. In contrast, South Korean consumers prioritize “modern and aesthetic” aspects, favor contemporary and innovative designs. Furthermore, the study finds that younger Japanese consumers strongly value sustainability, while older consumers demonstrate a similar level of engagement with wooden multistory housing. Additionally, urban residents in both Japan and South Korea prioritize practicality and modern aesthetics, whereas rural residents in both countries show a preference for traditional aesthetics. The practical applications underscore diverse preferences and guide culturally tailored housing policies.

Keywords

• timber architecture
• wooden multi-storey houses
• sustainable building
• japan
• south korea