Current Situation and Trend Analysis of China’s Bakery Industry

Abstract

Since the reform and the opening-up, China’s bakery industry steps into the period of rapid growth and is influenced by the neighboring Asian countries, and the European and American countries in the meantime. Viewed from the general growth of China’s bakery industry in the near 20 years, the development of China’s bakery industry starts late but grows fast and in variety of ways, especially after entering the 21st century. According to the research on the development path and current situation of China’s bakery industry, this thesis is trying to gain the insights into the development trends of the industry, such as diversified consumption scenarios driving the increasement of bakery food consumption demand, the healthy bakery, bakery plus, the home baking, and the pre-made bakery, etc.

Keywords

• bakery industry
• bakery food
• healthy bakery
• bakery plus
• home baking
• pre-made bakery