Features of Business Planning in the Service Sector

Abstract

The relevance of research business planning in the service sector in today’s context is an objective necessity. First it is due to the evolving competition, secondly it is due to the Ukraine’s integration into the global business space, and thirdly it is due to the growing customers’ needs, namely the quality of these needs. Research purpose is making practical recommendations for representatives of small and medium-sized businesses in the service sector. Research methodology. Sociological survey of participants of the international tourist salon "Ukraine" is UITM ‘2019, analysis of the work of the system of tourism enterprises "Satellite", use of analytical materials of the All-Ukrainian Association of tourist operators, own practical experience. The result of the study was the inference of a certain algorithm for the method of drawing up business plans for the service sector. Conclusions and discussion of results. The research materials are recommended for a wide range of potential organizers of the hotel, restaurant and tourism business, as well as specialists of the existing structures of the service sector.

Keywords

• бізнес-план
• дохідна і витратна частина
• рентабельність