Merchandising – charakter instytucji a wykorzystanie w praktyce

Acta Iuris Stetinensis. 2017;19 DOI 10.18276/ais.2017.19-10

 

Journal Homepage

Journal Title: Acta Iuris Stetinensis

ISSN: 2083-4373 (Print); 2545-3181 (Online)

Publisher: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

Society/Institution: Wydział Prawa i Administracji Uniwersytetu Szczecińskiego

LCC Subject Category: Law | Political science: Political institutions and public administration (General)

Country of publisher: Poland

Language of fulltext: English, Polish

Full-text formats available: PDF

 

AUTHORS


Tobiasz Serafin

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 20 weeks

 

Abstract | Full Text

The present article is an approximation of institutions merchandising and its application in practice in Polish trade. This requires in the first place to analyze the same institution merchandising and normative acts on the basis of which the agreements are concluded for the provision of business merchandising. Particular attention should be paid to the commercial use of the image of the legal and economic aspects and problems related to this.