How Good is Your User Experience? Measuring and Designing Interactions

GfK Marketing Intelligence Review. 2015;7(2):52-57 DOI 10.1515/gfkmir-2015-0019


Journal Homepage

Journal Title: GfK Marketing Intelligence Review

ISSN: 1865-5866 (Print)

Publisher: Sciendo

Society/Institution: GfK Verein e.V.

LCC Subject Category: Social Sciences: Commerce: Business: Marketing. Distribution of products

Country of publisher: Poland

Language of fulltext: English

Full-text formats available: PDF



Wildner Raimund (Managing Director and Vice President of GfK Verein and Professor of Business Administration and Statistics at the University of Erlangen-Nuremberg, Germany)

Kittinger-Rosanelli Christine (Managing Editor GfK MIR GfK Verein, Nuremberg, Germany)

Bosenik Tim (Global Product Lead User Experience, GfK, Hamburg, Germany)


Peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 18 weeks


Abstract | Full Text

Form and function are important dimensions of consumer choice, but there is more in our increasingly digital world. It is not only products per se that need to be designed but the whole interaction between consumers and brands. The whole UX or user experience is more important than ever before. Digitalism nowadays is everywhere, and even mundane products are becoming more digital (e.g. ovens), while others evolve that are purely digital (e.g. PayPal).