Canadian Food Studies (Apr 2016)

The gluten lie: And other myths about what you eat by Alan Levinovitz

  • Jennifer Brady

DOI
https://doi.org/10.15353/cfs-rcea.v3i1.96
Journal volume & issue
Vol. 3, no. 1
pp. 124 – 126

Abstract

Read online

What nutrition buzzword is on the tip of more tongues than gluten? Today’s popular obsession with gluten, or gluten avoidance more precisely, has spurred a bevy of gluten-free products and cookbooks with recipes for items such as cauliflower pizza crust. The Canadian market for gluten free products grew 26% between 2008 and 2012, and the sales for gluten-free foods in Canada has been estimated at upwards of $460 million despite the relatively low numbers of Canadians who require gluten free foods due to a diagnosis of Celiac disease (1%) or non-celiac gluten sensitivity (6%) (Agriculture and Agri-foods Canada, 2014). The most common reasons to avoid gluten given by those without a medical need to do so include “digestive health,” “nutritional concerns,” and “weight loss” (Agriculture and Agri-foods Canada, 2014). Calling Alan Levinovitz’s book, The Gluten Lie: And Other Myths About What You Eat timely is an understatement.

Keywords