STRUKTUR IKLAN KOMERSIAL DI MEDIA CETAK MESIR (STRUCTURE OF COMMERCIAL ADVERTISEMENT IN EGYPT PRINTED 126 MEDIA)

CMES (Center of Middle Eastern Studies). 2017;7(2):126-139 DOI 10.20961/cmes.7.2.13460

 

Journal Homepage

Journal Title: CMES (Center of Middle Eastern Studies)

ISSN: 2085-563X (Print); 2502-1044 (Online)

Publisher: Universitas Sebelas Maret

Society/Institution: Program Studi Sastra Arab Fakultas Ilmu Budaya

LCC Subject Category: Social Sciences: Social sciences (General)

Country of publisher: Indonesia

Language of fulltext: Indonesian, English, Arabic

Full-text formats available: PDF

 

AUTHORS

Moh. Masrukhi, Syamsul Hadi, Suhandano, Thoyib

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 12 weeks

 

Abstract | Full Text

Commercial advertisement of the printed media usually appears in two kinds. There are verbal and compounding of verbal and nonverbal.  The article explores the structure of commercial advertisement of the printed media in Egypt. The objective of this paper is to explain the elements and the patterns in each structure.  It collected advertisement from Egypt news papers and magazines during April until June 2013 and analyzed the data using the theory of advertisement of Leech and Bathia. The analysis result reveals that verbal structure has more patterns than nonverbal ones. It concludes that the verbal structure is more complex than nonverbal structure and its existence is needed to help verbal messages.