Production of meat dries snacks: prospects and competitiveness
Abstract
The article presents the results of the study of consumer expectations on the example of the “standard” sample of meat dries snacks. The purpose of the work is to study consumer expectations of raw meat products and to study the competitiveness of this product on the Ukrainian market, as well as the impact of quality on this indicator. Nutrition is one of the main determinants of human health. In recent years there has been a disturbance of the nutrition structure due to changes in the rhythm of life and a decrease in the consumption of biologically valuable nutrition components. Unfortunately, the accelerated pace of life of a modern person makes her resort to food on the go. To satisfy this need people can have such products as snacks. Snacks, as a rule, are ideal for solving this problem – It is available natural dry products ready for use and packaged in individual packaging, which allows them to be used anywhere and in all conditions. Meat snack products quite recently appeared on the domestic market and attracted the attention of the consumer as a protein-containing product. The evaluation and comparison of the competitiveness of meat snacks presented on the consumer market of Kyiv with a “standard” sample has been carried out. The study was conducted using statistical methods of quality assessment. Roasted meat snacks are a new product on the market of Ukrainians, but their popularity is growing. With the necessary balance between the indicators of economy, safety and consumer desirable organoleptic indicators, the profitability of this segment of food production will only increase. The research of the competitiveness of meat snacks proves that the consumer is interested in their purchase, and therefore producers should pay attention to the development of this type of products.
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