ORGANIZATIONAL AND ECONOMIC MEASURES OF TOURISM DEVELOPMENT ON THE EXAMPLE OF THE AVANGARD UNITED TERRITORIAL COMMUNITY OF ODESSA REGION

Abstract

The article has analyzed the dynamics of the creation of the united territorial communities (UTC) in the Odessa region and Ukraine, the state and development trends of the tourism resources market in the Odessa region were studied, and the main problems of tourism development were identified, the SWOT m atrix – the analysis of the tourism activities of the united territorial community was built, strengths and weaknesses, opportunities and threats of further social and economic development of the society were identified, the main competitive advantages of the territorial community were identified, the dynamics of the development of the tourism infrastructure of the united territorial community were investigated, a one-day tourist route for the united territorial community - “I love you Avangard” was worked out, strategic directions for the development of the tourism business were identified, a financial plan for the development of the united territorial community of the future for the implementation of strategic areas of tourism was proposed.

Keywords

• tourism
• tourism resources
• united territorial community
• strategic directions