Analysis of consumer preferences for prepaid mobile internet packages in Iran: A Discrete Choice Experiment

Arya Sohrabi; Mir Saman Pishvaee; Ashkan Hafezalkotob; Shahrooz Bamdad

Economic Journal of Emerging Markets (Apr 2020)

Analysis of consumer preferences for prepaid mobile internet packages in Iran: A Discrete Choice Experiment

Arya Sohrabi,
Mir Saman Pishvaee,
Ashkan Hafezalkotob,
Shahrooz Bamdad

Affiliations

Arya Sohrabi: School of Industrial Engineering, Islamic Azad University, South Tehran Branch, Tehran, Iran
Mir Saman Pishvaee: School of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran
Ashkan Hafezalkotob: School of Industrial Engineering, Islamic Azad University, South Tehran Branch, Tehran, Iran
Shahrooz Bamdad: School of Industrial Engineering, Islamic Azad University, South Tehran Branch, Tehran, Iran

Journal volume & issue: Vol. 12, no. 1

Abstract

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As a first discrete choice experiment in Iran emerging telecommunication market, this paper studies consumer preferences for prepaid mobile internet packages with a combined software and paper-based interview. A two-stage Bayesian D-optimal design procedure is deployed to design choice sets of mobile internet packages from four main attributes. The utility structure and customers

Published in Economic Journal of Emerging Markets

ISSN: 2086-3128 (Print); 2502-180X (Online)
Publisher: Universitas Islam Indonesia
Country of publisher: Indonesia
LCC subjects: Social Sciences: Industries. Land use. Labor: Economic growth, development, planning; Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology: Regional economics. Space in economics
Website: https://journal.uii.ac.id/index.php/JEP

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Abstract

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