How different travel media promote tourism activities

Abstract

This study was conducted in the city of Yokohama, which has featured several charming tourist attractions such as Chinatown and old Western-style historical buildings, as the place of study to investigate the difference between tourists using paper maps and those using digital maps in their movement behaviors. And both foreign and local participants were engaged in the study to explore the travel movement effects of participants with diverse experience and backgrounds. This study found that the paper map group traveled fewer repeated roads and had a higher circuitous movement rate in terms of walking distance. In terms of cognitive maps, the number of drafted attractions was larger in the paper map group than in the electronic map group. However, the attraction location accuracy as drafted by the electronic map group was higher than that of the paper map group. In the mirror-image discrimination test, the paper map group fully recognized more attraction photographs than did the electronic map group. The accuracy of the drafted attraction locations was higher for foreign participants than for local participants. The foreign participants had recognized more photographs than the local participants did.

Keywords

• travel media
• cognitive map
• circuitous movement