Consumer awareness of the use of food labels in Lagos state, Nigeria

Abstract

The increase in relative level of education and the growing middle-class income earners in Nigeria have made packaged food items attractive to consumers. These foods provide handy, nutritious and convenient food for consumers; however, they also come with public health concerns. From a policy perspective, food labelling can gauge consumers’ response to the safety conditions of packaged food. However, understanding consumers’ awareness and the use of food label information has attracted little research attention in many developing countries in sub-Saharan Africa. In this study, we investigated consumers’ awareness of the use of food safety labels in Lagos state, Nigeria. We used primary data collected using pretested structured questionnaire from 220 food shoppers who bought pre-packaged foods. A two-stage sampling technique was used to select the respondents. Consumers’ awareness and use of food safety information was revealed using descriptive statistics; Ordinal Regression Analysis was used to examine the socioeconomic factors determining the frequency of reading food safety labels. We found evidence of the influence of socioeconomic characteristics on how consumers read food labels. The study therefore recommends that there should be continuous awareness campaigns on the importance of food labels in ensuring safety and food producers should make sure their food labels are legible.

Keywords

• Food label
• Food safety
• Nigeria
• Ordinal Regression
• Pre-packaged food