NUTRITIONAL IMBALANCE – BEHAVIOR TENDENCY OF THE YOUNG GENERATION OF CONSUMERS

Abstract

The food consumption habits of mankind have been developed over many historical periods to become true nutritional systems conditioned by the natural factor, social hierarchy, cultural exchanges, and religious orientation. The post-World War II technological progress has contributed to the development of a strong food industry, to the appearance of fast food and to the use of additives and emulsifiers. These factors have also acted on Moldovan food behaviour that has undergone changes due to the mobility of consumers abroad, to the lack of free time and to psychological frustrations. The aim of the research was to determine the type of food behaviour of the young generation, the factors that generate it and to highlight a possible mutation with a positive impact on the health of individuals.

Keywords

• nutritional imbalance
• calorigenic trophies
• caloric intake
• coverage rate with calorigenic trophies and nutrients
• young generation of consumers