GENESIS OF ADVERTISEMENTS IN THE 19th CENTURY(BASED ON RUSSIAN NEWSPAPERS)

Abstract

The goal of this research is to describe the genesis of advertisements in Russian newspapers as a separate speech genre; for this study, the 19th century was chosen as a key period in the history of Russian advertising. In the process of working with original sources, selected and analyzed were the texts of advertisements, and also described were. the language features specific to a particular historical period. The article proclaims that during the 19th century appeared the prerequisites for the developing of a speech genre of advertisements, which later separated from the previously common group of general advertisements. During this period in the texts also appeared some typical methods of advertising, which determined the further development of the genre. The work shows a large amount of material that has not been sufficiently studied before, and also contributes to the study of the history of Russian advertising and genesis of new genres.

Keywords

• history of genres
• newspaper advertisements
• history of advertising