ANTICIPATED AND RESULTING EMOTIONS IN DECISION-MAKING REGULATION

Abstract

Purpose. The purpose of this study is to test two new methods on a Russian sample: a non-verbal method for evaluating emotions - SAM (Self-Assessment Manikin) and a computer method for studying emotions and forecasting in the decision-making process - Emotional Anticipation in a Casino Gambling (EPIC). Methodology and Approach. On the first stage, the participants were asked to describe what emotions are represented in the pictures in the SAM. Second stage included participants’ decision-making at different levels of situational risk with prediction of their results and assessment of their emotions. Results. SAM and EPIC methods were tested. It was demonstrated that the accepted level of risk depends on the anticipated pleasure and dominance, while the predicted results depend on the situational risk. Theoretical and Practical implications. The study complements the understanding of the role of emotional anticipation in the decision-making process. The tested methods can be used in a wide range of decision-making research.

Keywords

• emotional anticipation
• decision-making
• anticipated emotions
• forecasting
• risk