De la contrefaçon onomastique des noms de marques à Lubumbashi

Abstract

The brand name identifies and differentiates the product. It is related to the product and creates it. As several brands exist on the market, some designers try to create similar products by giving similar and altered names. Onomastic counterfeiting of brand names conforms to the natural laws of the functioning of human language. This article is a pre-research of our doctoral thesis.

Keywords

• Brand names
• onomastic
• linguistic
• name infringement.